Next.js a minimalistic JavaScript framework created by Vercel (Formerly Zeit) for building server-rendered and static React applications. This is great both for performance in first-page load and Search Engine Optimization (SEO).
Single Page Applications like React, Angular, and many frontend frameworks render the page content dynamically with JavaScript and Search engine bots - mainly Googlebot will have a hard time crawling the content of our pages resulting in lower SEO performances. This is where Next js comes to the rescue. It has all the core features of React and comes with Server-side rendering (SSR) and Static Site Generation (SSG) support for excellent SEO to increase your website visibility on Google.
As mentioned earlier, Next js can do both Server-side rendering and Static Site Generation, which means the page can be rendered on a webserver and returned to the browser as easily readable HTML. This kind of webpage is treated as "icing on the cake" by GoogleBot because it doesn't have to use resources for rendering the page using javascript. So, happier the GoogleBot is, the higher your web page will rank in Google searches.
Next js has a comprehensive list of features that include hot code reloading and splitting, automatic routing, prefetching, typescript support but one feature you should be most excited about is the support for Headless CMS.
Headless CMS is a backend Content Management System that does not worry about how and where your content gets displayed rather a headless CMS focuses on only two things: storing your structured content and delivering it. Next js integrates smoothly with any of the headless CMS providers you choose. For example, this page uses Prismic but you have an option to select from a wide variety of CMS providers like Contentful, StoryBlok, Strapi to name a few.
Absolutely No, you just need an awesome Next js developer like me to set up and integrate your preferred Headless CMS for the first time. Post setting up you can simply log in to CMS provider's dashboard and publish as many blog posts and incredible content you want on the website.