I recently got intrigued by launch of Defy by Pravaig Dynamics๐
While the product was still a prototype and not the final production version, the companyโs story and journey for over a decade was quite interesting ๐ค
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โณSo it all dates back to 2011 when Siddhartha Bagri & Dhawal Khullar were looking out for an off-roading car with high performance & they couldnโt find anything in the market
๐ฅ What do car enthusiasts generally do? Settle with the closest car and modify it right? But guess what the two folks decided to do. Yes! they went ahead and built an off roading car from scratch themselves, which turned into a company we know today Pravaig Dynamics
๐ ๏ธ Their first off-roading car was named Abiogenesis and they continued optimising it & built other prototypes with better aerodynamics and durability which eventually lead to Protodonata & T-Rex variants
โก๏ธWith these learnings over the years they went on to build their first EV with completely in-house components & batteries. There is also news on out there that they have also developed & supplied portable battery packs for European armed forces for using it on battle field.
Interesting plot twists already isnโt it? Wait until you read the business model that Pravaig wants to operate in
๐ฐInstead of building a product and selling it to end customers, they want to lease it out to fleet operators like Ola & Uber under a monthly subscription cost and provide the customers a luxury commute experience with great comfort.
2 main motives behind this approach
- roughly a consumer car spends about 96% of its lifetime idle in a garage. The value of a car & resources put into building it is not being utilised to its fullest.
- to save customerโs money (upfront/maintenance) and time (driving/time spent in traffic)
๐ Ok but then what about the recent Defy SUV unveil?
This is a bit contradictory to their initial plans of going against car ownership in India. Considering the limited units, they might be a up for taking a similar approach like the Tesla roadster to top-up their balance for further using those funds to build more affordable cars & eventually be able to execute their actual plan.
๐๏ธ Long term vision:
Similar to how Tesla went onto build a multitude of EV solutions like cars/semi/solar, I think Pravaig dynamics will also evolve into a company that solves for customerโs mobility through various means like leveraging AI to operate self drive fleet and not just build EV cars.
Itโs quite fascinating on various turns the company has taken over the past 10 years to stay afloat for creating an impact. In the recent unveil they showcased another durability focused electric vehicle called Pravaig Veer which will be used by Indian defence forces as well.
What do you think? Will the internet claims of Pravaig being the Indian Tesla turn out true?
#pravaigdynamics #defy #pravaig
Img credits: CarDekho
