Have you heard of Twitter's BlueSky project?

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It is an ambitious initiative by Jack Dorsey (ex-CEO Twitter) to decentralise social media and build a protocol that can stand against the government censorships and moderations done by a single entity.

๐Ÿ“. In simpler terms - Today, millions of apps run on top of Android OS. Similarly, Bluesky aims to be an open-source platform where multiple social media apps could run independently without any central governance and Twitter just being one app on the platform.ย 

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€?

Imagine tens and thousands of social communities built on top of this protocol with different news feed recommendation algorithms, brand new interfaces and more while still making the content posted on one app available to all other apps in the network as everything is decentralised.

Yes, this would absolutely be possible as apps will follow certain guidelines and protocol standards while being built on Bluesky. A system like this will enable communities to decide their own terms like which content and users to allow or ban from the platform.

๐—ช๐—ต๐—ฒ๐—ป ๐—ฑ๐—ถ๐—ฑ ๐˜๐—ต๐—ถ๐˜€ ๐—ฎ๐—น๐—น ๐˜€๐˜๐—ฎ๐—ฟ๐˜?

The Bluesky initiative was announced back in December 2019 and Parag Agrawal (then CTO, now CEO Twitter) was appointed to find a lead who can steer the entire initiative forward. A small group of 5 open source architects, engineers and designers were funded by Twitter to kick start the project and find existing decentralised solutions that can be scaled or build a completely new one from scratch.

๐—ง๐˜„๐—ถ๐˜๐˜๐—ฒ๐—ฟ ๐—ผ๐˜‚๐˜๐—น๐—ถ๐—ป๐—ฒ๐—ฑ ๐Ÿฏ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ฎ๐˜€ ๐—ฎ๐˜€ ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐—•๐—น๐˜‚๐—ฒ๐—ฆ๐—ธ๐˜† ๐˜๐—ผ ๐—ฎ๐—ฑ๐—ฑ๐—ฟ๐—ฒ๐˜€๐˜€:

1๏ธโƒฃ To facilitate enhanced efforts to address abuse and misleading information

2๏ธโƒฃ. To enable users and the broader community to have more input into platform algorithms

3๏ธโƒฃ. To improve conversational health by giving people more input into platform rules

๐—ฅ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ป๐—ผ๐˜‚๐—ป๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€:

In August 2021, Twitter announced that Jay Graber (founder of decentralized social platform Happening), will be leading the BlueSky initiative while Twitter will continue to fund it. Earlier this year she has published a broader vision of how the BlueSky - decentralised social ecosystem should be and is currently in the process of making the project come to life.

While the entire project is still in the early development stages and could take a few more years to get into proper shape, it'll be interesting to wait and see if BlueSky becomes a standard protocol for all decentralised social media apps in the future.

Do you think a protocol like BlueSky (by decentralising social media) will help solve existing problems like hate speech and violence online or add more fuel to it as there is no central entity to moderate the content?ย 

#twitter #bluesky #decentralization #socialmedia